adidas Hi Energy

ULTRABOOST21 Promotion

Agency

My Role

Noah Workshop

Idea development | Art direction | Communication with 3rd party

Item

Social Video | IG Filter | Interative installation

Detail

Let’s get energized under the COVID-19 pandemic.

The lead vocal of RubberBand. A songwriter. A movie director. 6號@RubberBand has been taking a positive attitude in every aspect. Leveraging his real stories, we encouraged people to get energized in every step of their life.

We further boosted the incredible energy by engaging our fans in an Energy Hub on IG filter & the offline store!