Story Board 

Brand:

ICAC 

 

Target Audience:

Youngers in Hong Kong

 

Original Storyboard:

Just think and do nothing, why not call? Hong Kongers have the sense of justice but we just think and do nothing, nothing can help to stop corruption. "Think" is pointless, even how dramatic is it. Only  "Do" can make the change. 

 

The Director treatment:

When I received the storyboard, I think of a Japanese term call「中二病」, which means teenage around F.2 usually love to imagine they like a superhero and can save the world. It is just like the main character in the storyboard, he imagines something dramatic but did nothing is work in the real world. 

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That's why we think of using Japanese Ranger style as the director treatment to produce an extreme case for the imagination. 

 

Works:

．TVC Production (Director, Editor)