Brand:

ICAC 

 

Target Audience:

Youngers in Hong Kong

 

Idea:
Facing society and justice, people feel hopeless and lack of ability to change the situation. Some young people even think that it is good to be a"Kong Pig" as we cannot do anythings for the society, which is representative of most ordinary Hong Kong People. It is a term that describing people who are indifferent about the social aspect. They prefer "enjoy" their life.

 

 In this TVC, it aims to arouse hope from people and motivate them to awake that they are different from "Kong Pig". And then, encourage them to try to be a human, not  "Kong Pig" willingly, in order to protect justice in Hong Kong.

 

Works:

．Idea Development

．TVC Production (Director, editor)