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HKU SPACE COMMUNITY COLLEGE
BRANDING & ADMISSION 2020
Agency
My Role
Noah Workshop
Idea development | Art direction
Detail
We are commissioned to create two series of videos that reinforce its branding image and drive admission respectively, following the result announcement of the Hong Kong Diploma of Secondary Education (HKDSE).
The branding videos targeting both parents and HKDSE students tell how the school empowers its students to build their desired future. When it comes to driving admission, the storytelling style is altered to shift the focus on the strengths of the school and how its students successfully find their way to further their studies in universities. Targeting HKDSE students, the tone is deliberately made to be utterly colorful and refreshing.
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