Brand:

Whisper  

 

Target Audience:

Young Girls within 15 - 25

 

Idea:

新一代的女生比我們想像中更加大情大性！針對這群女生，我們以日常生活，一些會激發女生表露自己瘋狂的一面的小事作靈感，設計了Whisper全新的產品線－「露Madder」。Big Idea是「話嚟就嚟！」。女生們你懂的，我地癲起上嚟真係話嚟就嚟！

 

Rather than being a traditional feminine girl, there are many girls who have candid, unconstant, duplicity, even crazy character.  Therefore, we designed "露Madder" (Show your madness), a new products line for Whisper to aim at these crazy girls. Using some daily interesting things that would make girls outbreak their crazy side as the insight, we think of "話嚟就嚟！" (Things always happen suddenly) as our big idea. As we never know why girls would be mad and insane so sudden.

​

Works:

・Creative Idea

・Photography

・Typography

・Graphic Design

・Video Production - Director, Cam-man, Art Director