Brand:

ICAC 

 

Target Audience:

Youngers in Hong Kong

 

Idea:
For young people in Hong Kong, there are lots of things in the dilemma and they cannot decide which side is correct. They would like to have the dream, but they also consider about parents expectation. They worry about how the society evaluates them. They think about their self-identity. There are lots of grey area in daily life, but there are only one thing is always true - Report the corruption. 

 

Works:

．Idea Development 

．Storyboard Editing