Brand:

2040 Game over

 

Target Audience:

Hong Kong Citizens

 

To:

Change the negative attitude to positive if people can do nothing for the truth of the world will come to an end in 2040. 

 

Big Idea:

Twist! 扭！

 

Promotion:

．TVC 

．Installation:
    Using OCD effect, make people twist the button. 
    Face Detection, dance with the character in the TVC
    Give positive message.