We would like to connect any food lovers in Hong Kong with Deliveroo’s obsession for food. Hence, we feed this voracious appetite with a feast of “Fook Doi”.

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“Fook Doi” - traditionally seen as a goodie bag that brings 
joy, luck and surprises - became foodie goodie bags at Deliveroo.

Hosted on a mini site, the feast of Fook Doi was served in different sections on a first-come-first-serve basis. Each Fook Doi came with a tag of a gourmet offer. As a section started, all fans would enter the site, scroll through to find and grab their favourite foodie goodie bag - which would eventually convert to a transaction.